Market-plan - Background and Philosophy
A designer has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
A designer has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Why make something more complicated than it needs to be? We can appreciate the necessity for flash and glamour, but it is isn't always the best way to convey a message. Our philosophy for designing is meant to be both efficient and effective. We want to put just enough art in to make something unique and fun, but this is business after all, simplicity and efficiency mean more profit for our clients.
A complicated design is more resource demanding. More expertise has to go into creating complexity, more resources are used in maintaining it – and it costs more. Sometimes complexity is unavoidable, so we'll do battle with it using efficiency?
Because we're asking you to outsource part of your business, our relationship needs to be a collaboration. Even projects requiring Market-Plan to handle all of the responsibilities in the project needs a symbiotic approach. Our work needs to fit your business.
We're big believers in the approval process, and we'll work with your staff to ensure you're satisfied. We'll set up a schedule and plan for our activities, explain the nuances and get the job done.
The costs for the project, whether a simple document conversion, or a large effort to complete and RFP response for you will be spelled out in advance where possible. For those projects involving a cost per hour, document or other measured amount, you can expect regular reporting concerning our activities and progress. We're an email or telephone call away.
Our principal, Fred McGregor brings more than thirty-five years of experience in many areas of business. A University trained graphic artist and draughtsman, McGregor wrote his first proposal in 1979 while in his second business, McGregor Communications – a commercial sound contracting firm in Detroit, Michigan.
McGregor has been in sales and proposal management in telecommunications, computer, security, public safety and federal spaces. Web-Procreate.com, McGregor's third venture was created to help the affiliate sales industry with database and web standards.
While Market-Plan was established in 1999, its full potential can now be realized in the current business environment, where efficiency and profitability are the only way to stay in business. By outsourcing, businesses will stay profitable and competitive.
Market-Plan is currently located in the diverse and economically successful Richmond, Virginia area.
Market-Plan.Com
Richmond, Virginia, USA
1.804.601.0179
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